Okay, so you’ve been scrolling through Instagram, double tapping to your heart’s content. And it dawns on you after you’ve liked your fifteenth smoothie bowl chock full of collagen, ashwaganda, bee pollen, riced cauliflower, and adorable little cut-out fruits with the drool-inducing drizzle that your feed is like deja vu. Like, Twilight Zone.
And you wonder out loud, in your best Seinfeld voice, “What’s the deal with the superfood-stuffed smoothie bowl?!”